Hello, I'm MaelPlays

I design and build digital experiences that make an impact.

Freelance developer & designer building web, mobile, and AI-powered products. Open to work.

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Available for Freelance

Let's work together on your next project.

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My Work

Selected Projects

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ListingAI — AI product listing generator

ListingAI

AI / Web App

Upload one product photo and get ready-to-paste listings for Lazada, Shopee, TikTok Shop, and Facebook Marketplace — each formatted to its own rules.

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Dota 2 Draft Assistant — counter-pick and hero suggestion tool

Dota 2 Draft Assistant

Gaming / Web App

Pick allies, flag enemies, and get counter-pick suggestions and item builds informed by real match data — built for ranked drafting.

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BusinessFlow — small business management app

BusinessFlow

SaaS / Web App

All-in-one business management for small shops — track sales, inventory, expenses, customers, and suppliers from a single dashboard.

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Vantage — cross-platform social media analytics dashboard

Vantage

Analytics / Web App

Cross-platform analytics dashboard — connect YouTube, Instagram, and TikTok to track followers, views, engagement, and the best time to post.

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Combo
CRISPY
CHICKEN
COMBO
₱159
SEE MENU
Classic Burger
₱129
Crispy Chicken
₱139

BlackHabit

Restaurant / Web App

Full-stack ordering site for a Filipino fast food brand — menu browsing, daily deals, combo builder, and store locator across Metro Manila locations.

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Kind Words

What People Say

★★★★★

"Esmael delivered a clean, fast website that our customers actually enjoy using. Attention to detail was impressive — he caught things we hadn't even noticed."

MS

Maria S.

Small Business Owner

★★★★★

"ListingAI saved me hours every week. I upload one photo and have four ready-to-post listings in seconds. Exactly what I needed for my Shopee store."

JR

Jake R.

Online Seller

★★★★★

"Great communication throughout the project. The final product was modern, responsive, and launched on time. Would definitely work with Esmael again."

AL

Ana L.

Startup Founder

Writing

Thoughts & Articles

AI Web Dev

Building an AI Product Listing Generator with Next.js

How I built ListingAI — the architecture decisions, AI integration, and lessons learned from shipping a real product.

Coming Soon
UI/UX Design

From Figma to Code: My Design-to-Dev Workflow

A walkthrough of how I go from wireframe to production — the tools, the handoff process, and what I've learned.

Coming Soon
Web Dev Tips

How I Launched a Fullstack App on Vercel for Free

The exact stack and deployment setup I use for side projects — fast to ship, free to start, easy to scale.

Coming Soon

A passionate developer & designer who loves creating meaningful digital experiences.

I work across the full stack — from interface design to backend systems, mobile apps to AI-powered tools. Every project gets my full attention and craft.

I care about the details: fast load times, accessible interfaces, and code that the next person can actually read.

  • Status ● Open to Work
  • Location Philippines
  • Type Remote & Freelance
  • Availability Full-time & Part-time
  • Services Web · Mobile · AI · Design

Let's work
together.

Have a project in mind? I'd love to hear about it.

esmaelvillejo4@gmail.com
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